Reviews and GBP

How Summit Doors built a repeatable review request flow

68%

Improvement in review request consistency

4.7x

More weekly GBP and review actions completed

"We had happy customers, but we were not turning enough of those jobs into reviews."

Laura Miles, Owner

The company

A strong local operator losing review momentum

Summit Doors had a solid service team and a steady base of repair, opener, and replacement work. The owner knew happy customers were leaving jobs satisfied, but reviews were not keeping pace with completed work.

The company also wanted better Google Business Profile activity across core service areas without turning the office into a content team.

The challenge

Reviews happened only when someone remembered

Review requests were inconsistent because they were treated as a side task after dispatch, invoicing, and customer follow-up. Some technicians asked, some CSRs asked, and many customers were never prompted at all.

GBP updates were reactive. Posts, service-area emphasis, and review follow-up did not have a repeatable owner, which made local visibility harder to build.

"The review process became part of the week instead of something we remembered after the fact."

Ben Carter, Operations Manager

The solution

A review and GBP rhythm tied to completed jobs

DoorDominance built a simple post-job review request process around Summit Doors existing handoff. The team did not need a new dashboard; they needed a cleaner rhythm and clear ownership.

We aligned review requests with completed service calls, tightened follow-up for satisfied customers, and built a GBP content cadence around high-value services and neighborhoods.

The Floodgate Method made reviews, service-area signals, and follow-up part of the operating flow instead of random marketing tasks.

The results

More review activity and stronger local trust signals

Summit Doors created a repeatable review request flow the office could actually maintain. Customers were prompted at the right time, and the owner could see whether review activity was moving.

Google Business Profile activity became more consistent, service-area focus improved, and the team had a better process for turning completed jobs into public proof.

The biggest change was accountability. Review growth stopped depending on memory and started following the same weekly operating rhythm.